website creation

5 steps for a successful website creation


Whether it’s a redesign or website creation, the journey from “I want a website” to “I have a website that suits my needs” can seem daunting.

However, by asking the right questions at the right time, it is possible to get there without a hitch.

Define the needs of your project

Upstream work is THE factor that will help you design a successful website.

Although it may seem like a long time, because you can’t wait to be in the heat of the moment, this step should be part of any good web project. This is how you can clearly identify:

Influence the tracking plan of your site, the configuration of your Analytics accounts and Google Tag Manager among others

The risks or elements that may prevent the success of your project and the legal issues

Will not harm your profitability if there are promotions or highlights to consider.

Here are some ideas to help you define your needs for the realization of your website:

If you have reports to do, indicate the performance indicators that will help you achieve them.

Who to ask for help?

There are experts who can help you take this important step. Business analysts, data scientists and web strategists can support you throughout the process. You can contact us to find out about our support services.

Establish the project plan

The project plan summarizes the objectives, requirements, expectations, constraints and risks that were established in step 1, to ensure that all members of the implementation team understand them.

The roles and responsibilities between the various stakeholders are then defined. This sharing of tasks is essential for the smooth running of the project. If everyone knows their role and impact on the project, everyone will work together, which will contribute to the success of your web project.

The project plan will also detail all the tasks to be accomplished and the sequence of completion in a timeline to ensure that the project is ready on time. At this stage, you may choose to divide the project into different phases to increase the speed of execution.

From these sketches, the content plan (list of all the content necessary for the realization of the website) will be produced. Gathering the necessary content is often time consuming, especially for multilingual sites or with many products on sale, which is why we produce the content plan as early as possible in our web design process .

Finally, you will be able to see what your website will look like! Using the functional models and the project plan, the designers will create the visual of the website. This step is often the favorite with customers.

You will first receive the home page to validate the style. Subsequently, all the other pages will be declined on this style, as well as the designs for the mobile.

Website programming

Once the designs are approved and the content plan has been largely completed, the programming begins.

When the link is ready, it is presented to the client

The customer performs his tests and requests for adjustments

The demo link is finalized with the integration of the latest content and modifications.

Testing and tweaking can cause confusion in the project. In order to avoid this, it is advisable to make change requests in stages and submit all changes clearly stated at each stage.

The putting on line and the maintenance of the website

Once the site is ready, the team goes live with the website. This marks the end of the web project design phase, but ideally, it also marks the start of the maintenance and improvements phase.

Indeed, we believe that a site can only be considered “finished” if it is removed from the web. Otherwise, it is important to improve it and add content to keep it alive and ensure good positioning on the various search engines as well as the satisfaction of your consumers.

Shortly after uploading, we advise you to take a step back to establish what went well and not so well in the course of your project, in order to learn from it for the next time.

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