Here are 8 steps to follow to successfully design your website and give your site the wow effect it deserves.

Step 1: Define your strategy

It seems obvious, but before tackling the design of your site, ask yourself what is its purpose, its universe, the goal you want to achieve, etc. Before delving into your content strategy, it’s important to know how you want to market your brand.

Once you have defined your goal, you need to ask yourself what actions you want people to take on your site. Did you create it to deliver information? To sell your products? To gain subscribers? The answers to these questions will determine the visual appearance of your site.

 According to the Crowdspring company, which specializes in web design, it should be ensured that it only shows a single product or a single offer with a clearly visible CTA (call to action) button.

Step 2: Look at the trends in terms of design

 But note this point: Even if it takes inspiration from it, a trendy design won’t necessarily suit you.

For 48% of Internet users, the visual aspect is the most important. We must therefore take the time to see what the competition is doing.  Each sector has its particular universe.

The advice that we can give you is to carry out your monitoring according to the sector, rather than according to the age or the sex of the target. Because each sector has its codes. Haven’t you noticed that tech companies use blue a lot? It is not a coincidence. The colors used refer to certain emotions. Your site must therefore respond to its codes or on the contrary stand out, depending on the desired effect.

Here are some current trends:

Micro-interactions

Micro-interactions give a website personality. They bring a human touch that gives visitors the opportunity to interact.

Micro-interactions can take many forms: a click, a scroll, a hover with the mouse… They may not correspond to companies which want to remain very classic, but will bring a little fun side to those who want to create something new. ‘interaction.

The rough

The raw design is as the name suggests a design that does without frills. Like the architecture of the second half of the 20th century, the idea is that the simpler the better. Spanish luxury brand Balenciaga was one of the first to adopt this style in 2016.

Did you know that businesses spend over $ 1 billion on customer service every year? Chatbots could reduce this amount by 30%.

In recent years, these conversational interfaces have convinced many companies. It must be said that the advantages are there: they work 24 hours a day, 7 days a week, allow time to be freed up to do tasks with higher added value and they are not expensive.

A chatbot will never replace a human in terms of service, but they do improve in terms of language recognition and interaction.

Step 3: Choose your platform

 Let’s start by looking at the most famous of them: WordPress .

 WordPress

WordPress .org is a self-hosted, open-source CMS .The only downside with WordPress is that it is not suitable for everyone, especially the less learned. It is better to be comfortable with the coder to have someone who is proficient in it on the team.

Non-e-commerce platforms

For sites, website creation platforms are the most appropriate (for e-commerce sites, see below). Here are the pros and cons of the 3 main ones:

Often considered the best platform on the market thanks to its drag and drop system which greatly facilitates the creation of a site. Another positive point, its library rich in templates and its many features, very easy to create a Wix blog .